Cooling Agent For deodorant is the latest in a long line of cooling agents. Each have their own different ways of cooling different areas of the mouth and tongue and to different degrees.
WS-23, unlike other cooling agents is not derived from menthol, but like it's counterparts, it has no odour or flavour and just provides a cooling effect. It is not as strong as some of the other variants, however the cooling effect is smoother and more
rounded. It mainly effects the front of the mouth and tongue.
WS-23 is a cooling agent that has little or no odor or taste.
As opposed to other cooling agents, WS-23 is more round and smooth in character.
This additive is good for those who enjoy "cool or icey" cooling impacts with less flavor muting than other popular additives.